COVID-19 Ad Category Tracker

As COVID-19 continues to make its impact across the globe, Kantar is tracking how key advertising categories are responding to the virus with a YoY comparison of the number of :30 second commercials aired on the top 25 national TV networks.

The response from brands has varied across categories. We have been seeing anticipated drops from categories like Travel & Tourism and Movies, as well as expected upticks from groups like Household Products and Insurance. The situation is changing daily and we are continuously tracking how advertisers are responding with adjustments to their media plans.

We will be updating this tracker on a weekly basis, so check back frequently for the most up-to-date data.

 

Contact us to learn more about how our advertising intelligence solution can help you understand your competitive landscape.

Kantar has a wide range of resources available to help you navigate the landscape during this uncertain time, including our COVID-19 Barometer, the largest study of its kind which canvases over 25,000 people’s opinion in over 30 countries. The COVID-19 Barometer will help you lead the reaction that your business needs to take, in the coming weeks and months. 

View Kantar's COVID-19 Research

View Kantar's COVID-19 Barometer

 

 



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