How can you reach physicians?
Colleagues and medical journals (accessed via print) continue to have the highest reach among doctors, according to the most recent Sources & Interactions Study, Medical/Surgical Edition. Understandably, the most far-reaching information sources differ among physicians of various specialties. For example, rheumatologists are more likely to be reached by email newsletters than urologists and family medicine physicians.
Of the top 10 sources of information by reach, two are print sources, five are in-person and three are digital. The top digital source by reach is medical journals accessed online (82%) followed by online reference publications (79%).
The Sources & Interactions™ Study is a detailed examination of doctors’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, convention and more. The next edition of this study will be released in March 2015 and targets more than 3,000 physicians annually across 22 specialties, exploring their media preferences and habits. Sources & Interactions was designed to help marketers and their agencies cost-effectively allocate resources to their overall promotional mix, and provide publishers with specific insight about where their offerings fit into physicians (and other healthcare professionals’) information inventory.
To find out more about the study and get access to specialty-specific data, contact us now.