How important are the Rio Olympics to advertisers?

Published on: 08 August 2016

Tags: Audience Measurement, Creative Monitoring

Solution: Advertising Monitoring & Evaluation, Audience Measurement, Consumer & Audience Targeting, Insight Solutions, Reputation, PR Monitoring & Evaluation, Social Media intelligence

Andy Brown, Kantar Media CEO talks to CNBC on the opportunities offered by the Olympics for advertising, sponsorship and brand awareness.

CNBC Olympics

Video source: MSN Money

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