Integrated Print & Digital Promotion Webinar

Webinar: Understanding 2016 Trends to Shape 2017 Strategies

This webinar took place on Thursday, March 9, 2017

Click here to view a recording

Did you know?

  • Face values increased in 2016 for both digital & print promotion.
  • Nearly 3,000 products were newly active in digital promotion in 2016 (and many new products had digital promotion activity before distributing their first FSI coupon)
  • $514 billion in FSI incentives were distributed in 2016 (representing a 22.5% increase from five years ago)

What does it all mean for your brand, category, and 2017 promotion strategy?

Join Kantar Media’s Lisa Ekstedt and Dan Kitrell in this can’t-miss session, as they review the most important overall trends in digital and print (FSI) promotion, with special focus on

  • Timing and seasonality trends
  • Retailer promotion trends
  • How brand and retailer advertising and promotion work together to support successful new product introductions
  • What to expect in 2017 

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