Podcast! The Media Mic, episode 01: Gabrielle Austin
Gabrielle and David discuss their beginnings in the media business, the truism that fortune favors the bold, and an outlook for media in the next few years. Along the way, they touch on the importance of finding a mentor to shape your career, the qualities necessary for successful media buyers and sellers, and establishing the crucial element of trust as you build your personal brand.
Until July 2012, Gabrielle was the Vice President of New Business Development at Valassis. Gabrielle joined Valassis in March 2010 and was responsible for leading the Valassis sales team focused on the acquisition of new customers in both well established market segments as well as new customer verticals.
Prior to joining Valassis, Gabrielle was President of Ethnic Print Media Group, a boutique Multicultural agency, where she was charged with new business growth, relationship management, and corporate development.
Gabrielle’s professional experience includes ten years with NSAMedia, a general market newspaper planning and buying agency. As the President of Strategic Print Marketing, a division of NSAMedia in Atlanta, she spearhead media research, analysis, and strategy development for large entrenched major US retail brands. Gabrielle managed in excess of $630 million of her clients mass print advertising expenditure. She was instrumental in obtaining and retaining the following full stewardship accounts for NSA; The Home Depot, Toys R Us, Golfsmith, Eye Care Centers of America and Bed Bath & Beyond / CTS.
Gabrielle's mass print media experience includes several newspaper advertising sales management positions with Knight Ridder and Gannett newspapers. She is also well versed in magazine publishing from her experience as the Midwest Director for Essence Magazine.
Gabrielle lives in Atlanta, Georgia, with her husband Wayne and the youngest of her three sons, Tyler.
About The Media Mic
The Media Mic is an interview series from Kantar Media SRDS with leaders in the media business about the roads they’ve taken, and the stories and people that make up our vibrant industry. Bandwidth and hosting for The Media Mic is provided by Wizzard Media and Libsyn.