Radiation oncologists are more active on internet for work than radiologists
In 2011, radiation oncologists conducted about a handful more Internet session for work reasons than radiologists, but this year’s the Sources & Interactions Study – Radiology Edition shows that radiologists have closed the gap.
However, the Internet sessions conducted by radiation oncologists are longer on average than even physicians, NPs/PAs and dentists. They have decreased since 2011, perhaps suggesting that this group of healthcare professionals is no longer browsing for information or sites, but already knows which Internet resources they value for insights.
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Radiology Edition, conducted every two years, is designed to profile radiology professionals’ media use in areas of interest to healthcare marketers and media professionals.
To find out more about the study and specialty-specific data, let us know.