The majority of nurse practitioners and physician assistants use smartphones for work

Year-over-year, there are significantly more nurse practitioners and physicians assistants using a smartphone for professional purposes, according to Kantar Media’s Sources & Interactions 2014 Study – Physician Assistants/Nurse Practitioners Edition. The percent of these healthcare professionals who use these devices for work reasons increased by 7% compared to 2013, and increased 14% compared to 2012..

Both groups continue to use smartphones less than physicians’ do for work, but the gap is closing. The Kantar Media Sources & Interactions Study, March 2014 – Medical/Surgical Edition found that 79% of physicians surveyed use a smartphone for professional purposes compared to about 2/3 of surveyed NPs and PAs.

Among physician assistants and nurse practitioners who are smartphone users, the type of mobile application used most often on their smartphones is Diagnostic Tools/Clinical Reference, followed by Drug and Coding References. PAs are slightly more likely to use mobile apps on their smartphones for work reasons compared to NPs.

Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Physician Assistant/Nurse Practitioner Edition, conducted every year, is designed to profile physician assistants' and nurse practitioners’ media use in these areas of interest to healthcare marketers and media professionals.

To find out more about the study and get access to the data, let us know.

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