The Media Mic, episode 04: Jon Bross
In the latest episode of The Media Mic, we're thrilled to sit down with Jon Bross, Media Director at Vladimir Jones. Jon and David discuss Jon's 20-year journey in media, from loving commercial jingles of his youth to discovering a love for media at Vladimir Jones. Along the way, they touch on what's changed in the world of media planning, smaller but more effective audiences, and working with clients to innovate and experiment with new approaches and tactics. You'll also hear Jon's insight into improving communications between agency teams and media sales reps and the need for full, transparent attribution.
And all that's not to mention some of the rippin' bluegrass you'll hear from Jon's band, Grass It Up.*
About Jon Bross
With over 20 years of strategic planning experience, Jon brings thorough insight to Vladimir Jones
and leads a team consisting of traditional and digital media planners and buyers. Jon currently oversees integrated media programs for Xcel Energy, Centura Healthcare, Wavecloud and The Broadmoor Resort among others. A graduate of the University of Wisconsin, Jon began his career at Hoffman York Advertising (Saatchi & Saatchi) learning the planning processes on accounts including KFC, The Dow Chemical Company, Wisconsin Lottery and Yamaha water vehicles. His passion for the Rocky Mountains lured him to Colorado and Ackerman McQueen Advertising, where Jon spent several years working on Leap Frog, The Williams Companies and Six Flags amusement parks. Jon has worked in a wide range of industries and markets throughout his career and his current role as media director includes planning team development, channel management and integration of digital, social and brand communication efforts.
When Jon isn’t marketing, he enjoys spending time with his wife and daughters, climbing Colorado’s mountains and playing upright bass in Grass It Up
, a popular Colorado-based bluegrass band.
About The Media Mic
The Media Mic is an interview series from Kantar Media SRDS with leaders in the media business about the roads they’ve taken, and the stories and people that make up our vibrant industry. Bandwidth and hosting for The Media Mic is provided by Wizzard Media and Libsyn.
Music for this Episode