Webinar Series: Advertising in the Time of COVID

As the coronavirus pandemic transforms American life, the advertising sector has been deeply impacted. View recordings from this series of informative webinars to understand how brands and media channels are adapting to this new reality.

Part one: How brands are reacting to the crisis

This webinar took place on Wed, May 6, 2020.

A look at advertising spend trends across traditional and digital media platforms, how different vertical categories are responding to the crisis and an analysis of crisis-themed ads as brands seek to forge new connections with consumers.

View the Recording Here

Part two: The customer response

This webinar took place on Wed, May 27, 2020.

This session explored Kantar's annual DIMENSION study and COVID-19 Barometer to help you understand how to reach consumers today and create messages that resonate in the current climate.

View the Recording Here

Search article

You might also be interested in...

COVID-19 Ad Category Tracker
Read more
Family Watching TV
Five ways Coronavirus is changing our viewing habits – and what they mean for advertisers
Read more