What are doctors doing on their computers?
The top two tasks that the majority of doctors perform on their desktop and laptop computers are access the Internet and email, according to
Kantar Media Sources & Interactions Study: March 2013 Medical/Surgical Edition.
Beyond those two, the study also found that almost 9 in 10 of doctors use computers to research general medical issues and topics. What else are they doing?
The study also found that 42% use their computers for peer-to-peer social networking and 39% use them for medical discussion groups.
The Sources & Interactions™ Study is a detailed examination of doctors’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, convention and more. The study is conducted every six months and targets more than 3,000 physicians annually across 21 specialties, exploring their media preferences and habits. Sources & Interactions was designed to help manufacturers and their agencies cost-effectively allocate resources to their overall promotional mix, and provide publishers with specific insight about where their offerings fit into physicians (and other healthcare professionals’) information inventory.
If you need specialty-specific data,
let us know. We study physician media behaviors and preferences annually across 21 specialties.