Historic World Series is hot ticket in advertising
Who’s on Top? – October 24th – 30th
Advertiser spend on new creatives airing on national television saw an uptick during the week of October 24. Mainly driven by the World Series and other sporting events, expenditures reached $154 million, increasing 31 percent from the previous week.
Bank of America debuted one new creative this week amounting to $4.1 million. The 30 second spot first appeared on October 25 and has aired nationally nine times, exclusively during the 2016 World Series. To put this in perspective, Verizon only spent $3.7 million on new national TV creatives this week but totaled 277 occurrences, only two of which appeared during World Series games. With two teams playing that have not won the championship in decades, this year’s match-up between the Chicago Cubs and the Cleveland Indians is sure to draw in a mass audience, giving air time during the game a higher price tag.
The new Bank of America spot promotes its smartphone app and as the official bank of the 2016 MLB World Series, it naturally had a baseball theme. The creative features a llama in a baseball stadium discussing how the seventh inning stretch gives him enough time to keep tabs on his money and banking. The Bank of America mobile banking app lets him easily manage his accounts and set up alerts to detect any unusual activity – so he always has his eye on the ball.
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