New campaign from TurboTax proves taxes aren't so scary

Who’s on Top? – January 1-7, 2018

TV ad spending is off to a strong start in 2018. The week of January 1 brought in $249 million for new ad placements on national TV, an increase of 92 percent from the previous week and increase of 42 percent from the similar time period in 2017. A large portion of new ad spend was placed during NFL playoff games ($37 million) and the 75th Annual Golden Globes ($19 million). Together, these two programs made up almost a quarter of all new spend for the week.

Creative Spotlight

Tax day may not be until April 17, but the ads are already rolling in. This week, Intuit launched a new campaign for TurboTax centered on the tagline “There’s nothing to be afraid of.” The commercials begin with seemingly frightening situations being in the woods in the dark or seeing a ghost in the attic, then show that there’s nothing to be scared of at all – just like when it comes to doing your taxes.

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The campaign kicked off on January 1, and so far has run nationally more than 3,000 times. Spend during the first week of the campaign was heavily concentrated in NFL games ($2 million) and the Golden Globes ($1 million).

For details about creative from other top advertisers, visit The Drum

This data is part of ongoing reporting we release on a weekly basis. Make sure to check back every week for the most recent data, or contact us to learn how you can discover your competitors’ breaking ads on your own in real–time using our AdScope tool. Already an AdScope customer? Log in now and see what your competitors are up to.



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