Disney goes big at the Grammys

Who’s on Top? – February 4-10, 2019

Advertisers spent $1.1 billion on national TV placements during the week of February 4, including $195 million on new advertising. Unsurprisingly, the numbers are down from the previous week when brands splurged to reach Super Bowl LIII viewers. With football season wrapped up, and awards season well underway, the 61st Annual Grammy Awards were the big winner for new ad spend this week, with $41 million spent on airing new commercials during the ceremony.

Creative Spotlight

Walt Disney Pictures went big at the 61st Annual Grammy Awards, spending a total of $5.8 million on advertising, all for new commercials. During the awards show, the movie studio gave us a sneak peek at trailers for three upcoming, much anticipated films: Aladdin, Dumbo and Captain Marvel.




Disney was the top advertiser for new TV spots airing during the Grammys, and ranked second for overall spend behind Lincoln who invested $6.9 million.

This data is part of ongoing reporting we release on a weekly basis. Make sure to check back every week for the most recent data, or contact us to learn how you can discover your competitors’ breaking ads on your own in real–time using our AdScope tool.  Already an AdScope customer? Log in now and see what your competitors are up to.

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