Kohl’s and JC Penney go head-to-head with sales promotions
Who’s on Top? – March 26-April 1, 2018
For the third week in a row, March Madness games garnered the highest revenue during the week of March 26 for both new ad spend ($12.4 million) and overall ad spend ($83.4 million). However, with only two games played during the week, the revenue brought in from the tournament wasn’t as strong as when the competition began earlier in the month. As a result, new ad expenditures on national TV saw a decline of 27 percent compared to the previous week, reaching a total of $97 million.
Just in time to update spring wardrobes, retailers Kohl’s and JC Penney went head-to-head releasing new sales promotions this week.
Kohl’s got in the Easter spirit with a commercial featuring an adorable baby chick and pastel colored clothing. The retailer spent $3.6 million advertising Easter deals for the entire family.
While JC Penney’s commercials didn’t have any cute animals, the retailer still offered some sweet savings. JC Penney spent $3 million on national TV ads featuring a mystery coupon hidden in a chocolate bar.
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