Kohl’s and JC Penney go head-to-head with sales promotions

Who’s on Top? – March 26-April 1, 2018

For the third week in a row, March Madness games garnered the highest revenue during the week of March 26 for both new ad spend ($12.4 million) and overall ad spend ($83.4 million). However, with only two games played during the week, the revenue brought in from the tournament wasn’t as strong as when the competition began earlier in the month. As a result, new ad expenditures on national TV saw a decline of 27 percent compared to the previous week, reaching a total of $97 million.

Creative Spotlight

Just in time to update spring wardrobes, retailers Kohl’s and JC Penney went head-to-head releasing new sales promotions this week.

Kohl’s got in the Easter spirit with a commercial featuring an adorable baby chick and pastel colored clothing. The retailer spent $3.6 million advertising Easter deals for the entire family.

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While JC Penney’s commercials didn’t have any cute animals, the retailer still offered some sweet savings. JC Penney spent $3 million on national TV ads featuring a mystery coupon hidden in a chocolate bar.


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This data is part of ongoing reporting we release on a weekly basis. Make sure to check back every week for the most recent data, or contact us to learn how you can discover your competitors’ breaking ads on your own in real–time using our AdScope tool. Already an AdScope customer? Log in now and see what your competitors are up to.



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