Verizon targets shoppers in the market for Mother's Day gifts

Who’s on Top? – April 23-29, 2018

Advertisers spent $118 million on new national TV placements during the week of April 23, a drop of 10 percent compared to the previous week. With the NBA playoffs in full swing, basketball games received the highest investment for the third week in a row with $11 million in new ad expenditures from 49 advertisers. Overall, the NBA playoffs brought in $73 million in revenue from a total of 226 advertisers.

Creative Spotlight

Smartphones may not be the first thing you think of when searching for the perfect gift for mom, but since they have become ubiquitous in our everyday lives, giving a new one is always a great option. Especially when it’s a new iPhone that’s 50% percent off. That’s the offer Verizon is promoting this week its commercial for Mother’s Day.

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Verizon has been the highest spending advertiser on national TV for Mother’s Day themed ads so far in 2018, with $3.7 million total – all spent this week. Close to a third of this has been placed during sporting events like the NBA playoffs, PGA golf and Nascar Racing – perhaps targeting the spouses and children in mom’s life.

This data is part of ongoing reporting we release on a weekly basis. Make sure to check back every week for the most recent data, or contact us to learn how you can discover your competitors’ breaking ads on your own in real–time using our AdScope tool. Already an AdScope customer? Log in now and see what your competitors are up to.



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