Uber moves in a new direction with new CEO
Who’s on Top? – May 14-20, 2018
Advertisers spent a total of $908 million on national TV during the week of May 14th, an increase of 8% compared to the previous week. Spend on new advertising also saw an uptick, reaching $136 million, an increase of 14% over the prior week. The performance finals on American Idol brought home a big win for ABC this week. The show on earned $22.7 million in advertising revenue, including $5.4 million for new ads.
A company that we don’t typically see spending big on TV landed itself in the top five this week. Ride hailing app Uber debuted new ads on May 14th featuring the company’s new CEO, Dara Khosrowshahi, who discusses how he has been listening to customers, cities, communities and Uber employees and states “moving forward, it’s time to move in a new direction.”
After a string of bad press, it seems the company is trying to revamp its image. Uber has spent $3.8 million running these spots nationally, one third of its overall national TV spend so far in 2018.
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