Ad spend makes a comeback with NFL pre-season games

Who’s on Top? – August 20-26, 2018

As the start of the regular NFL season draws near, ad time in pre-season games is becoming a revenue generator for national broadcast networks. During the week of August 20, NFL games brought in $54 million of total expenditures, including $16 million for new advertising. Overall spend was up 6% week-over-week, reaching $901 million. New creative spend had an even bigger boost, increasing 23% to reach $121 million. 

Creative Spotlight

Football season is back on September 9 and the NFL wants you to celebrate. To generate fan enthusiasm, the league released a new commercial this week featuring NFL players Todd Gurley, Christian McCaffrey, Jay Ajayi and DeAndre Hopkins as they prepare for the season and perfect their end zone celebration dances.

The commercial, as well as shorter versions, have been airing exclusively during NFL programming. The spot was first released on August 20 and has nationally aired 28 times to date.

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