Winter holiday ads are heating up the season

Who’s on Top? – November 6-12, 2017

Advertisers pulled back a bit on new national TV ad spending during the week of November 6. Spend for new ads reached $142 million – a decrease of 15 percent from the previous week. NFL programming continues to be the most popular destination for new ad placements. Indeed, professional football games accounted for approximately one-third of all new spend for the week.

Creative Spotlight

In what at first looks like a Game of Thrones-style fight scene, two packs of people dressed in green and red look as though they are about to go to battle. However as soon as gifts begin to appear, everyone comes together in excitement and a woman ensures the crowd that “Everyone wins. Presents for them Kohl’s cash for you.”

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The remainder of Kohl’s new ad spending for the week went to general holiday sales commercials, announcing deals and savings on products like homewares, clothing and toys.

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For details about creative from other top advertisers, visit The Drum

This data is part of ongoing reporting we release on a weekly basis. Make sure to check back every week for the most recent data, or contact us to learn how you can discover your competitors’ breaking ads on your own in real–time using our AdScope tool. Already an AdScope customer? Log in now and see what your competitors are up to.



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