Advertisers Give It the Old College Try

Who’s on Top? – August 28 - September 3, 2017

Advertising spend for new ads on national TV grew during the week of August 28th for the third week in a row, reaching $98 million – a nearly 20% increase over the previous week. While NFL preseason games were the top shows for debuting ads last week, college football games took the top spot this week, generating $13.4 million or 13.7% of total spend on new ads on national television during the 7-day period. In addition, pre- and post-college game shows drove another $533,000 in new ad spend for the week.

Creative Spotlight

In the wake of Tropical Storm Harvey, Walmart debuted a timely 30 second spot celebrating the spirit and resilience of the people of Texas. Scenes of neighbors pulling together amongst the devastation are shown as a reassuring voice describes the special nature of Texas, “where we always find a way”. The spot concludes with dual on-screen messages, offering support for the people of Texas (“To the Lone Star State, you are not alone”) and thanks to the American people for helping Walmart raise “over $25 million for Harvey relief”.


This data is part of ongoing reporting we release on a weekly basis. Make sure to check back every week for the most recent data, or contact us to learn how you can discover your competitors’ breaking ads on your own in real–time using our AdScope tool. Already an AdScope customer? Log in now and see what your competitors are up to.

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