Are Alternative Treatments Gaining Momentum in 2018?

Consumers are increasingly interested in new forms of treatment to help improve their health and longevity. Constantly connected, they research treatment options and alternative treatment forms online before or after going to see doctors. With a wealth of information and resources available to improve health and wellness, are consumers more skeptical or willing to embrace alternatives?

This report from the MARS Consumer Health Study provides consumer lifestyle trends and attitudes towards alternative treatments and dietary supplement use. It also explores how health-conscious consumers approach healthcare and obtain health information.

This report examines:

  • How much advertisers are spending on vitamins/minerals
  • Growth of the consumer market and reasons of use
  • The vitamin/mineral user profile
  • The best ways to reach this growing consumer segment

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