DIMENSION 2018: Mining for meaningful data

Data on how consumer attitudes and behaviors towards different media forms and commercial messages is changing and industry leaders must manage the challenge of operating in a data dominated world.

This section of our groundbreaking DIMENSION report, "Mining for meaningful data", explores how consumer trends are evolving in relation to media use and attitudes towards advertising. It also takes a look at how industry leaders are integrating the mass of data available into how they work.

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About DIMENSION 2018

DIMENSION 2018 is a major and innovative study exploring the state of the media business based on a survey of 5,000 “connected consumers” age 18+ and interviews with industry leaders across five of the largest media markets in the world – the US, UK, France, Brazil and China. 

The findings of DIMENSION, have been broken down into four key areas of focus which can be read individually or aggregated together to form a complete picture of the shared issues facing the industry. 

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