Global Advertising Expenditure 2016 vs. 2015

The global media landscape is constantly changing. Locally and globally, spending patterns shift among media mix, categories and advertisers. We examined the changes that occurred from 2015 to 2016 across the globe.

Our Global Advertising Expenditure Trends report examines:

  • Increases and decreases of overall advertising expenditure by country
  • Increases and decreases in expenditure broken down by media type for each country
  • 2016 advertising expenditure by market category for each country
  • 2016 top 10 advertisers/brands by country
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