Integrated Print and Digital Promotion Trends Through 2015
Across our industry, in every aspect of advertising and promotion, we see the convergence of channels for reaching consumers. It has never been more important to understand the complete promotional landscape, including both traditional and digital. That’s why Kantar Media is so pleased to bring you this edition of Integrated Print and Digital Promotion Trends.
Some of the biggest news we have to report comes from the double-digit growth in digital distribution in 2015. Digital coupon prints grew 13.5% in 2015, reaching more than 6 billion coupons distributed.
With over a decade as the leading source for reporting real-time, census-level FSI insights for print promotions, only Kantar Media can leverage its deep industry partnerships and expertise to include digital distribution insights for aligning your shopper marketing efforts, developing strategic categories, and winning key weeks.
Download the report today for additional insights, and sign in to ProMotion PLUS to customize your analysis of consumer promotion intelligence for both Print and Digital media.