Kantar Forecasts $6 Billion in Political Ad Spending for 2019-2020 Election Cycle

We have updated our projected spend figures since the publication of this report. View the latest forecast here.

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The 2019-2020 federal election cycle is forecasted to generate $6 billion in political advertising, according to our latest study.

Kantar projects a significant increase in digital ad spending in 2020, with the channel receiving 20 percent of total political ad spend, or $1.2 billion. Our estimates include spend only on ads sponsored by federal candidates or campaigns, and not by PACs.

This report examines:

• The realignment of values and aspirations
• Projected 2020 political ad spend figures
• The current state of the political ad market
• 2020 strategies for brands
• Which states will make up the battleground in 2020
• The 2020 presidential race thus far

To receive our full report, Political Advertising Trends: What to Expect in 2020, please fill out the form on the right.