Social Media Trends 2018
Now in it's eighth year, Kantar Media releases it's "Social Media Trends 2018" report. Since the first release of our annual trends, we've seen the landscape evolve and this year is no different.
Newcomers are trying to compete with established social networks, making the competition for your attention no longer the playground of traditional networks such as Twitter and LinkedIn.
For example, Amazon’s launch of Spark, a social network for its shoppers or its powerful advertising platform, competes directly with players like Facebook. Marketers also need to look to China to understand how Chinese consumers are different and every interaction is a social experience.
New technologies are also disrupting the market. The rise of home assistant devices like Amazon Echo, Google Home or the coming Facebook Aloha are yet another example proving these giant's goal to become seamlessly integrated into our daily lives.
All these trends and more are available in our Social Media Trends 2018 report.