Appointment Notice - Grainne Mackey
12 September 2018: Global media intelligence leaders Kantar Media are delighted to announce the appointment of Grainne Mackey as Client Director, Ireland.
Grainne brings with her over 14 years of media industry experience, joining from one of Ireland’s most prominent media companies, radio network giant Communicorp One. There, Grainne worked most recently as an Account Director, managing the client relationship with the GroupM agencies.
In her new role at Kantar Media, Grainne is responsible for leading the client service team, with particular responsibility for clients of Kantar Media’s TGI consumer studies of consumer behaviour, which are used as a planning currency between the buy and sell side in the Irish media marketplace.
Eimear Faughnan, Managing Director, Kantar Media, Ireland comments “I am delighted to welcome to our team someone of the calibre of Grainne, who brings with her not only an excellent understanding of both the buy and sell side of the media industry, but also familiarity with the key industry media measures.
“It is of huge practical benefit to our clients to have someone who has spent years working on the client side across the paid, owned and earned media mix now working for them within a business with expertise in measuring and optimising the effectiveness of each of these media. Grainne’s appointment is indicative of our strategy of investing in the best talent in the industry to reinforce our position as the leaders in media measurement, monitoring and selection in the Irish media marketplace”.
Grainne holds a degree in Communications Studies from Dublin City University (DCU).
Issued on behalf of Kantar Media by Heneghan PR
Nigel Heneghan / Emma Gallagher
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About Kantar Media
Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection. Part of Kantar, the data investment management arm of WPP, Kantar Media provides the most comprehensive and accurate intelligence on media consumption, performance and value.
For further information, please visit us at www.kantarmedia.com