Kantar Media launches MP+
Kantar Media has launched MP+, a revolutionary media intelligence platform that integrates social and mainstream media in a single timeline.
MP+ helps PR, Marketing and Communications professionals to track and analyse their media reputation more easily. For the first time, users can view press, broadcast, online news and real-time social media coverage, side-by-side in a single timeline. In addition, MP+ provides users with advanced analytics and workflow tools, allowing them to easily understand their share of voice, media impact and audience engagement levels. This fully integrated approach to media intelligence enables users to have a straight-forward, efficient understanding of their media content.
Kevin Fagan, Managing Director of Kantar Media said, “We noticed that as news stories spread across more channels, getting a full picture of a brand’s media impact was becoming more and more laborious and costly for clients. Monitoring and analysis were spread across different platforms which made extracting results a time consuming, complex process. We think it’s time that changed.”
“In introducing MP+, our thoughts were simple; if our clients’ campaigns are integrated, why shouldn’t their monitoring and analytics be? With MP+, users can see all their media content, whether it’s social or mainstream media, in one place, without even having to change tabs.”
“As the lines between social and mainstream media become even more blurred, it’s vital to understand the relationship between them and how that impacts the brand you represent. MP+ makes it easy to track a campaign as it moves between social and traditional media, and back again. Users can see all their coverage at a glance. That, coupled with the analytics tools, makes it really easy to manage large volumes of content and get a quick but in-depth understanding of your success. I would encourage anyone who is curious to get in touch and see how MP+ can help them make savings on time and budget.”
More information on MP+ is available on Kantar Media’s website www.kmni.ie