Measuring TV and digital audiences for sport
We provide the crucial metrics for brands and rights holders to understand the size of global sports audiences and the analysis to examine their viewing behaviour.
This gives a complete picture of audiences across TV, online and social media. It enables rights holders to negotiate media rights and brands and sports properties to shape sponsorship contracts.
Our analysis is based on our expertise as the leading provider of TV audience measurement services around the world. Our global network enables more efficient and cost effective access to viewing data.
It also enables us to provide the understanding, analysis, reporting and segmentation of viewing audiences so clients can really understand who is watching what, when and where.
This enables brands to get an accurate picture of the size and profile of the global TV audience that they can reach through a sports association. It enables rights owners to compare their property to others and even non-sporting events in order to properly understand the value they can deliver to brands.
Leading sports clubs can build stronger engagement with their fan base by auditing, interpreting and acting on the data that they receive from rights holders.
The analysis we provide has enabled better decisions around investment and development in many key global properties. This includes shaping the negotiation positions for a number of the most high-profile broadcast deals in world sport.