Key media industry challenges explored
Our webinar series explores the three key themes arising from our 2019 DIMENSION study into today's industry challenges.
Now that all of the webinars have taken place, we invite you to watch the recordings at your convenience.
Simply click on the webinar topic below that is most relevant to your business to view the circa 20-minute video (there is a short sign-up screen beforehand if you have not already registered for the webinar).
Addresses the question: "How do I balance precision targeting with making my brand famous?"
Summary: Discover how consumers today relate to, trust and are engaged by advertising and what implications this has for how consumers should be targeted.
Addresses the question: “What is the best funding model for media brands?”
Summary: Discover what drives consumer adoption of media subscriptions and where the optimum balance lies between paid subscription and the commercialisation of media models.
Addresses the question: “How can my brand win consumers’ trust?”
Summary: Discover which communication channels consumers use and trust to gain information about brands, which media they trust most to combat negative publicity and what this means for effective corporate communications.