Kantar Media to Acquire Precise

Kantar Media today announces the acquisition of Precise.

Kantar Media, the world leader in media intelligence, today announces the acquisition of Precise Media Group, the London-based provider of monitoring and evaluation services to the PR and communications industries.

The acquisition will extend Kantar Media's global expertise in delivering cross-media reputation tracking and impact analysis for PR campaigns, bridging traditional and social media with highly innovative technology.

With offices in Europe, Asia-Pacific and USA, Kantar Media offers a global view of the media coverage and social conversation, providing critical decision support and information to brands and institutions.

Andy Brown, CEO of Kantar Media, says: "This acquisition in Earned Media measurement continues our strategy of connecting, measuring and providing insights on the entire spectrum of Paid, Owned, Earned media data."

Walter Patanella, Global CEO of Kantar Media News Intelligence, adds: "For our marketing and communications clients, we are answering the increasing demand for media reputation and social discussion tracking. We are committed to monitor their earned content around the world, online and offline, delivering consistent indexes and insights across markets."

Precise in its current form was launched in 2006 and after a sustained period of investment in people and technology, has grown to become a recognized expert in media monitoring and evaluation services and software applications for public relations, marketing, media and communications professionals.

"We have invested significantly in the technology and the people that underpin our service and these investments have fuelled the growth of our monitoring and insight services," comments Peter Low, CEO of Precise. "Precise has developed immensely strong capabilities in this sector and we are ready to achieve further growth opportunities."

Kantar Media is part of Kantar, the data investment management arm of WPP and one of the world's largest insight, information and consultancy groups.