PR measurement and evaluation to understand coverage and shape strategy

Our media analysis service helps clients track their media profile and understand what drives their media coverage and influences their reputation.

The starting point is an objective assessment of strengths and weaknesses to help clients pinpoint where they fit in the media landscape, particularly in relation to their industry.

We analyse press, broadcast, online and social media to assess the impact of media relations campaigns.  This can be for consumer and corporate communications, issue management, crisis and reputation management.  That goes for online and offline media, with the same consistent approach.

Measuring impact and sentiment

First, we agree with clients which key performance indicators are important for them, from brand equity to competitive benchmarking.  Our independent analysts review each piece of coverage, assess the messages and sentiment, impact and return on investment.  We feed the insights back using clear graphs and reports to illustrate the impact and direction.

We do this on an ongoing basis, for regular activities like financial calendar work, or one-off events like a product launch, crisis or a specific announcement. 

Global insight

The service is global.  We deliver rapid and consistent insights into media profile, competitive positioning and reputation across all geographies, languages and markets.

The work of our Insight team is used regularly by the media and at leadership conferences on topics such as crisis communications, reputation and social media.  Our work is regularly recognised by the International Association of the Measurement of Evaluation and Communication, in 2015 with an AMEC Gold Award.

Contact us to hear more about our work and to discuss how we can provide the media insight you need.

Contact us

Miranda Smith
Head of Business Development

075 0005 0621

Find out more about our social media services

Social listening: making sense of online buzz
Read more

Kantar recognised with 5x Gold and 3x Silver awards at AMEC Grand Prix 2020
Read more
Webinar series: Beyond Media Monitoring
Read more
Introducing Social Engagement
Read more
CIPR PRide Awards 2018
Read more

Get in touch
020 3811 1393


*Fields marked with an asterisk are required