How social media can help brands to win gold
International sporting events are a valuable opportunity for brands to reach a truly global audience. But only if they know how to combine different channels in a holistic communications strategy.
TV remains the primary way that audiences engage with the Olympics, with social media platforms, in particular becoming an important way to amplify the viewing experience.
This is demonstrated by insights from our Kantar Twitter TV Ratings service, which revealed that the live broadcast of the Olympic opening ceremony triggered a huge 165,409 Tweets* from 56,700 authors in the UK during the broadcast window alone.
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