Our evolving relationship with television

At Kantar Media we have long worked closely with ITV on a variety of research projects to help them realise their corporate strategy and understand how TV content is consumed across platforms, through such initiatives as the TV Player Report and as proud contractor to the BARB service since 2010.

Keen to understand peoples’ evolving relationship with TV, ITV established their multi-country SixUp research project to track how households interact with TV and with each other when watching TV together.

In this video, Neil Mortensen, Director of Audiences at ITV, reveals highlights from this research, showing the key ways in which our relationship with television is evolving and what this means for broadcasters and advertisers.

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Television and Video
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