Spotlight on Soap Lovers

Whether it's Hollyoaks, Holby City or Home and Away, soap operas have a tremendous capacity to engage consumers. In the wake of the 2019 Soap Awards, we take a look at some facts about the 25% of British adults who claim to 'usually' watch soaps on TV and what makes them different from the average adult.

 From demographic skews, to their love of celebrity, to their keenness to be well turned out - see and download the infographic below to find out more about Britain's soap addicts.

 

Click here to download the infographic



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