The giants shaping the gambling digital ad landscape
When it comes to competitiveness, few sectors are more intense than gambling. And with a summer of unprecedented sporting action in 2018, the betting industry saw a significant spike in search and display advertising.
Estimated industry spend on paid search rose from £20.1m in April to £39.2m in June as some of the biggest businesses in the sector aimed to cash in on an upsurge in interest around sporting events, including the FIFA World Cup.
Insights from our Digital Advertising Intelligence solution – which uniquely combines insights on pay-per-click and organic search with display ad spend – show how the giants in online gambling advertising have been shaping the digital commercial landscape in this area.
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