Keld Nielsen

Global Strategic Director & TechEdge CEO

Keld Nielsen image
Keld is Global Strategic Director for Kantar Media and has over 30 years of experience in media research. 
 
After gaining a Master’s degree in Electronic Engineering from the University of Copenhagen, he started his career at the European Space Agency (ESA), working from Australia.  

He then made the jump to the cable television industry in Sweden, and by the early 1990s he had joined the media research industry and was responsible for setting up the first television audience measurement service in Denmark. He later joined the board of directors for TNS Gallup Denmark with responsibility for media research and media intelligence. 

In 2008, Keld moved within Kantar to join the global Kantar Media management team in London, where he has held a number of different roles, including Global Commercial Director, Global Business Development Director and CEO for EMEA. In addition to his current role as Global Strategic Director for Kantar Media, he is Acting Group CEO and Chairman for TechEdge.  

Keld sits on several external company boards and is an esteemed speaker at international media conferences. 
Maximising the impact of content
Audience measurement plays a crucial role in helping broadcasters to maximise their impact among audiences and showcase the value of their content