Antonio Wanderley

CEO – Latin America, Spain, APAC & Africa

Antonio Wanderley
Antonio leads Kantar Media’s business interests across multiple continents spanning 16 different time zones. He leads a diverse team that helps thousands of media businesses deliver on their growth strategies. Using currency-grade data to maximise their inventory and leverage their media investments, clients employ Kantar Media’s audience measurement, consumer targeting data and advertising tracking solutions. 

Antonio is passionate about media and is much in demand as a conference speaker across the world. He joined Kantar in 2000 as an intern, progressing through the company to become Business Development Director for Latin America in 2008, and going on to lead corporate strategy as Chief Marketing Officer from 2012. He became Chief Operations Officer in 2014, leading the subsequent Kantar buyout and the successful integration of IBOPE and Kantar Media, creating Kantar IBOPE Media.
SAVOD revolutionises advertising dynamics
Poised to transform viewer experiences and revolutionise the advertising world - Subscription Advertising Video On Demand (SAVOD) offers a range of expanded choices, improved ad experiences - and marks a major strategic shift among streaming powerhouses
As we can see in 2023’s trends, there is a desire - no doubt made stronger as our skills and capabilities advance - to measure the success of content in ways that better match the multifaceted and more complex nature of today’s media consumption. To achieve this, we will need to reconsider some of our existing thinking.
media
As Netflix and Disney+ boost the advertising opportunities in the streaming market, cross platform measurement becomes business critical, writes Antonio Wanderley
echo
Our industry finds itself on the cusp of an inflection point with the VOD businesses that disrupted the linear TV model now diversifying their operations. Interestingly, this is a familiar pattern we can trace back in time - offering a fascinating glimpse of what might come next.