Louise Ainsworth


Louise Ainsworth

Louise joined Kantar Media from Kantar where she led the Millward Brown business in the UK. She has worked across the advertising and media industry for more than 18 years, and has held leadership roles in research, digital publishing, advertising and digital advertising agencies, including at Warc, OgilvyOne and the BBC.

She has also worked client side at Shell and as a strategy consultant at Bain & Company. Louise also spent six years at The Nielsen Company, where she led Nielsen’s online media and advertising measurement and research business in EMEA. 

She is Chair of the Advisory Board for Warwick Business School and an independent member of Warwick University’s governing Council.  

Louise has a degree in Engineering Science and Economics from Oxford University and an MSc in Management Science and Operational Research from Warwick University, as well as an MBA from INSEAD. 

In the modern business landscape, where data is at our fingertips and change is all around us, companies are constantly presented with a dichotomy: aligning strategies with overarching, macro trends while ensuring the granularity of understanding at the micro level.
Louise Ainsworth, CEO EMEA, Media Division at Kantar, shares the most business critical findings from Kantar’s seminal 2022 report, disclosing insights on content and delivery, viewer behaviour, advertising and data.
2022 has seen significant broadcaster investment in digital-first online services, whilst global platforms have launched linear channels and ad-funded tiers. It’s a convergence of windowing and monetisation strategies that makes reliable audience data even more essential.
world summit audience measurement
Emerging media leaders highlight five key measurement priorities, to ensure the continued relevance of audience data.