DIMENSION is our annual study of the major trends and innovations shaping the world of media and communications planning - and how the industry should respond.

DIMENSION 2018 – things to know

From emerging patterns in ad blocking to the rise in smart speaker ownership, consumers are finding new ways to advance and evolve their media consumption.

In response, the momentum across the industry is towards integration.

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Key findings from DIMENSION 2018

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Kantar Media’s major study explores the key communication planning, buying and measurement issues faced by the industry from the twin perspectives of the industry’s leaders, and the consumers they are trying to reach.

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DIMENSION 2018 explores four of the largest issues facing the media industry from improving creative standards and relevance online and achieving greater channel integration.

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