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The challenge of creating consistent metrics

Without the availability of consistent and comparable metrics, brands and the advertising industry cannot accurately measure their audience, the impact and effectiveness of their marketing and the accuracy of individual campaigns

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20 innovative uses of Artificial Intelligence for your marketing

While a few years ago this all might have seemed possible only in science fiction, the use of artificial intelligence in marketing seems unlimited today. In practice, what innovations can artificial intelligence bring to you? Here are 20 ‘AI-driven’ tracks to consider for your marketing...

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