UK & Ireland ISO 20252:2019 – Statement of Applicability
Kantar Media UK Ltd is a market research organisation offering consumer and media data and insight. We deliver research services to commercial and media organisations throughout the UK & Ireland.
Kantar Media UK has elected to include TGI and Media Insight to be attested to this document in accordance with Annexes A, B, D, E and F. We have elected to exclude Annex C from attestation. We have excluded any research not wholly produced by Kantar Media UK.
| Annex | Attested | Excluded | Explanation |
|---|---|---|---|
| Annex A – Sampling including access panels | Sampling Access panels (outsourced) | None | Access panels fully outsourced to Kantar divisions and other suppliers |
| Annex B – Fieldwork | Face-to-Face fieldwork (outsourced) Telephone fieldwork (outsourced) Qualitative research (outsourced) | None | F-F and Telephone fieldwork fully outsourced to Kantar divisions and other suppliers Qualitative research fully outsourced to Kantar divisions and other suppliers. |
| Annex C – Physical observation | None | All | None conducted |
| Annex D – Digital observation | All | None | Device metering and data collection is commissioned through external suppliers. |
| Annex E – Self completion | All | None | N/A |
| Annex F – Data management and processing | Data collection Coding (outsourced) Data processing | None | Coding fully outsourced to Kantar divisions and other suppliers. |