28 September 2023 – Kantar Media, a world leader in audience measurement, announces today that Campaign Audience Validation™ is now available in Chile, making it the fourth Latin American market to introduce the product.
Measuring audiences across linear and online platforms is one of the biggest challenges in the advertising industry. Campaign Audience Validation™ has been designed to provide deduplicated audiences data across platforms through always-on insights to help advertisers and agencies optimise the deduplicated reach and frequency of their campaigns. The product is now available in five markets, ingesting data from broadcasters and directly from global online data partners.
“This launch is indicative of the strength of Kantar Media in Latin America. We are seeing strong momentum, with agencies and advertisers using Campaign Audience Validation™ to understand their audience and they move across screens. Chile is the latest market to benefit from this tool, unlocking more value from their advertising investments” said Antonio Wanderley, Kantar Media CEO Latin America, Spain, APAC & Africa.
Measuring audiences across linear and online platforms is one of the biggest challenges in the advertising industry. Campaign Audience Validation™ has been designed to provide deduplicated audiences data across platforms through always-on insights to help advertisers and agencies optimise the deduplicated reach and frequency of their campaigns. The product is now available in five markets, ingesting data from broadcasters and directly from global online data partners.
“This launch is indicative of the strength of Kantar Media in Latin America. We are seeing strong momentum, with agencies and advertisers using Campaign Audience Validation™ to understand their audience and they move across screens. Chile is the latest market to benefit from this tool, unlocking more value from their advertising investments” said Antonio Wanderley, Kantar Media CEO Latin America, Spain, APAC & Africa.