New York, NY, 29 May, 2024 – Kantar Media, a world leader in audience measurement, has named Nicole Gileadi into the newly created position of Chief Strategy Officer and Managing Director, North America.
Based in New York and reporting to Patrick Béhar, Global CEO, Nicole will lead the company’s innovation and growth strategy, as well as strengthening connections and relationships for Kantar Media across North America.
Nicole joins Kantar Media from Google, where she served as Global Product Lead for Cross-media measurement and industry advocacy. In this role, she has been driving the platform’s strategic planning for cross-media measurement investments and leading commercial product strategy for buy-side led cross-media projects. She has spearheaded Google’s involvement in advertiser-led cross-media measurement initiatives including those led by ISBA (UK), the ANA (USA) and the WFA.
On Nicole’s appointment, Patrick commented, “This new role is a clear sign of our commitment to be at the forefront of innovation in measurement and our ambition to serve the content and advertising ecosystems, deepening our partnerships with broadcasters, digital platforms, advertisers and agencies. Our clients and partners are central to everything we do – Nicole is perfectly placed to take our relationships to the next level. I am hugely excited Nicole is joining our global team, both to strengthen our partnerships globally and as our ambassador in the North American market.”
“This is truly a unique moment in time to be joining Kantar Media as measurement systems evolve to capture a complete view of consumer behavior, leveraging the best of panels and big data for more accurate, privacy safe, cross-media measurement,” says Nicole. “I am most looking forward to leveraging my experience with Google, in conjunction with Kantar Media’s global leadership in audience measurement, to deliver trusted solutions that ultimately help Marketers and Agencies achieve their business objectives, both in North America and beyond.”