Kantar Media announces retirement of Manuel Daehler as Managing Director, Switzerland and welcomes Annette Dielmann as successor

Kantar Media bids farewell to Manuel Daehler who retires from his role today after eight years as Managing Director in Switzerland and welcomes Annette Dielmann as a successor
29 February 2024
Annette Dielmann welcomed as Managing Director in Switzerland

Bern, 29th February 2024 – After more than twenty-five years working across the Swiss media research industry, including the last eight as its Managing Director in Switzerland, Kantar Media bids farewell to Manuel Daehler who is retiring from his role today. 

Manuel has been an integral part of Kantar Media, overseeing the development and expansion of the Swiss television audience measurement panel since 2015 including the introduction of Focal Meter and People Meter 7 to bring together all forms of content and advertising in a single measurement solution.

Manuel will be succeeded by Annette Dielmann – a widely respected leader in the Swiss media and advertising industry. Annette joins Kantar Media from Goldbach Group where, in her role as Business Consulting Director, she spearheaded projects in the context of advanced television, driving innovation in CTV, the management of big data and campaign measurement.

Annette brings a wealth of knowledge given her experience in leadership roles at agencies such as Universal McCann and OMD / Omnicom Media Group – latterly as MD, Digital & Business Development.

Louise Ainsworth, Executive MD, EMEA, Kantar Media commented, “We are thrilled to welcome Annette to Kantar Media. Her extensive background in media and advertising with a particularly deep understanding of digital, together with her proven track record makes her the ideal candidate to take over the responsibilities of leading our business in Switzerland.”

Louise added, “I would like to extend my sincere thanks to Manuel as he embarks on his well-deserved retirement. We express our deepest gratitude for his commitment and leadership.”

Annette officially assumes responsibility as Managing Director, Switzerland on 1st March 2024. To ensure a smooth handover, Manuel has agreed to continue to support Kantar Media on a consultancy basis. 

Please join us in extending our best wishes to Manuel and welcoming Annette to Kantar Media.