Netflix signs up to Kantar Media’s audience measurement to unlock new insights in Spain

Kantar Media announces that Netflix has joined its client portfolio in Spain and subscribed to Cross-Platform View
27 February 2024
Kantar Media and Netflix

Madrid, February 27th, 2024 – Kantar Media, the global leader in audience measurement and data announces that Netflix has joined its client portfolio in Spain. From this month, Netflix will have access to a cross-platform view of its performance alongside linear and on-demand networks and platforms. 

"Each subscriber to our services finds unique value aligned with their business strategy" says Antonio Wanderley, CEO of Spain, Latin America, APAC and Africa at Kantar Media. “Netflix’s decision to join our service provides them with a single view of their audience and reflects the strength of our audience measurement solutions to unlock value for media and entertainment brands.”

Cross-Platform ViewTM is currently available in Spain and Brazil, providing subscribers with a full picture of the viewing landscape, including broadcaster and video-on-demand platforms. A monthly summary is available in the Kantar Media Spain website.

With this announcement, Kantar Media reinforces its commitment to designing and delivering cross-media measurement solutions that are tailored to each client's specific needs and help them reach, engage and monetise their audience and investments.

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