Consumer Profiling & Targeting with TGI data
Connected media consumption, brand usage, attitude and lifestyle data for intelligent consumer profiling and targeting.
TGI – which stands for Target Group Index – helps brands to build a complete understanding of their customers and to target them effectively. It all starts with consumers. Every year, Kantar surveys over 700,000 real people in 46 markets with a questionnaire that is unparalleled in the industry for its breadth and depth.
TGI for advertisers – TGI can inform all marketing activity and enable every member of the internal team and the advertiser´s agencies to understand and put the relevant customers first.
TGI for media agencies – We help media agencies to optimise media planning by identifying the most relevant target audiences against the right advertising activation choices. This enables them to efficiently address the objectives of brands.
TGI for media owners – We work with media owners’ sales teams to profile audiences, whether on print, TV, radio and digital media channels. They can identify the unique composition of their audience – in lifestyle, attitudinal or consumer terms – and use this to demonstrate their competitive value to advertisers.
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Get deep insights about real consumer behaviour
From demographics to attitudes, leisure activities, media consumption, personal values and purchasing factors, TGI is the single source of consumer intelligence that reveals who we are, how we behave and the drivers behind decisions that we make.
Media planning and buying
Use the TGI insights to identify the most effective ways to nurture, diversify, grow and engage your target audiences. Empower your teams to focus on the decisions that will differentiate your brand or target and plan the marketing activities that are most likely to resonate and deliver a return on your or your clients investment.
Truly global
Get relevant and robust data about global and local audiences in an increasingly connected world. We operate globally with a breadth and depth of data that is simply not available elsewhere.
Audience Activation
TGI Audience Activation bridges the gap between media planning and programmatic media buying based on real-world consumer targets. Activate your highest value target audiences efficiently and effectively across digital, social or offline media campaigns. We can also connect consumer audiences directly with your data for better profiling and targeting.