Report: Wealth, wellbeing & the web – what is driving mental health today
This World Mental Health Day discover consumer mental health trends around the world, including which groups are particularly impacted, and what this all means for marketers.
October plays host to World Mental Health Day, dedicated to raising awareness and advocacy for mental health to counter social stigma. Addressing the stigma remains important today – our TGI data shows that in Britain alone almost nine million adults believe mental health to be less important than physical health.
Our report explores trends in mental wellbeing among consumers around the world, including which groups are most impacted and what this all means for marketers.
To download the full report please fill in the short form to the right.
Themes explored in the report include:
- How consumers rate their sense of wellbeing – and what characteristics and behaviours mark out the least satisfied and the most content.
- How happiness and worry have fluctuated in recent years through the pandemic and cost-of-living crisis to today.
- Trends in happiness among children and the impact of social media on their life satisfaction.
- How and why happiness levels fluctuate considerably between countries.
- Examples of brands that have partnered with mental health causes/charities and differences in how their consumers engage with mental health.
- The top media consumed by those at both extremes of the mental wellbeing spectrum.