We’ve recently expanded our advertising intelligence service in Vietnam with the launch of an ad tracking now incorporating online media forms including Display and Video on the most watched video platform Youtube.com via hundreds of channels and websites.
The latest product enhancements come at a time when the advertising ecosystem is readying itself for new regulation. As we reported earlier this year in this article from Stuart Wilkinson on the new EU laws impacting audience measurement, they signify broader regulatory trends, globally. Meanwhile in Vietnam from February 2025 a new law advocating for increased online advertising transparency will be enforced, generating more challenges for advertisers.
Our new digital advertising intelligence solution both builds on our existing service and helps clients navigate the increasing regulatory landscape. The enhanced service will provide competitive monitoring; fast, comprehensive ad intelligence and actionable insights. Advertisers, agencies and publishers can increasingly now use the data to measure the impact of their campaigns and understand their competitors’ ad spend, placement and messaging in real time through automatic reports and alerts across more media forms. Real time alerts enable advertisers to remove brand ads from sensitive or harmful content that violate Vietnamese laws to guarantee Brand Safety.
The solution, tailored to the local market, reinforces our commitment to meeting clients needs and ensuring our versatility remains at our core.
This latest innovation will unlock more insights for our clients in Vietnam and further afield and builds on our existing audience measurement services in the market including Cross-Media Planner ™ and Campaign Audience Validation™ as well as our TGI practice.