WATCH: Patrick Béhar interview at New York Advertising Week 2023
Patrick Béhar, Global CEO, Kantar Media in conversation with Matt Scheckner, Chairman of Advertising Week.
Watch on our YouTube channel here
In this short interview during New York AdWeek, Patrick Béhar, Global CEO, Kantar Media, sat down with Matt Scheckner, Chairman of Advertising Week, to discuss the global audience measurement practices that can transform advertising and what Kantar Media has learnt from delivering cross-media audience measurement in fifteen markets.
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