News and Resources
Data Insights
Favourite TV shows around the world
Discover what kinds of TV shows are most popular in Britain and around the world, including key differences between markets and audiences
15 May, 2025
Reports
Holiday trends 2025
Understand the key behaviours and attitudes impacting how consumer groups are planning holidays in 2025
6 May, 2025
Reports
Mortgage behaviour trends
Understanding and engaging consumers seeking to switch mortgage provider in the next two years
11 April, 2025
Data Insights
Engaging the high-value sea cruise crowd
Consumers who take cruises can represent an especially key target for marketers in the travel sector given their likelihood to be high spending and frequent holiday takers. We explore this group in more detail and how they can best be engaged.
9 April, 2025
News
A first for Switzerland: Measuring de-duplicated reach for online video and TV campaigns
As part of a joint initiative by Goldbach and Mediapulse, a test has succeeded for the first time in measuring the de-duplicated reach of ads across online video and TV. The successful test run was carried out with Migros Supermarket’s own-brand campaign in partnership with Kantar Media. The tested method is now to be further developed into a market solution so that the reach for online video campaigns can be standardised and combined with TV reach in future.
9 April, 2025